There has never been a better time in the history of our planet to start a business — any kind of business!
We’re so connected, we can reach our clients so easily, and most importantly, we have access to so much education, whether it’s traditional or online.
It means that if you have any tasks for your business and you don’t know how to do them, you can just google them. Some will require a bit more time and reading; for others, you’ll probably find videos showing you exactly what to do.
In this article, I want to talk more about the struggles we have around here. I have recently posted on my Facebook Page about the overwhelm I often get to hear from my lovely clients and prospects.
The struggle is real. Although we live in a time and age with access to so much information, it’s so easy to get stuck, even after we’ve managed to find the right resources.
Sure, colors, fonts, logos, and generally, visual identity, are essential. Algorithms and SEO are important too. But more important than all these combined is creating content for your audience. It’s important to know their pains and talk about the solutions you can provide.
The most common struggles I hear:
— I don’t know how to come up with a color scheme.
— My graphics are all over the place.
— I don’t like the logo I’ve got on a 5-dollar platform.
— I want to send out newsletters, but I don’t know what to write.
— I want to share valuable information, but I don’t want to give too much.
— I really don’t know what my audience wants to hear from me.
The list is endless.
These are all legit questions, and absolutely every single business owner has been through this at some point. So you’re in good company if any of the items above resonate with you.
The good news is that there are solutions to all these problems.
Here’s the quick version:
— Take each skill gap you have and start learning. Build patience along the way. Some things will take time to master, so you have to be ready to give it time.
— Outsource. Invest your time in things that only you can do. Leave the rest to experts.
In my business, I apply a mix of both. I launch businesses online, but I leave logo design or copywriting to the experts. My gifts are the ability to come up with strategies and transform your website into your online home base. I leave the Illustrator stuff to others. I also invest in learning new skills, especially if they will serve my clients in the long run.
So, without knowing your business and your goals, here’s my general advice: Identify two to three skill gaps you wish to fill and educate yourself. But don’t try to learn them all. Outsourcing is not a cost. It’s an investment in your business growth.
How to choose who to follow or to learn from is material for a few future blog posts. Because the barrier to entry is so low, too many people out there are pushing content that they think it’s useful, but sometimes it’s not so helpful. I’m trying to be graceful here. You get the point.
I’m curious about you now! Head over to my Facebook Page and post a comment here about what you choose to learn and what you easily outsource.